![]() ![]() Many people are sleeping in the open after their homes were destroyed, with many others terrified to go home due to fears of further shocks. The United Nations said more than 12,000 people, from some 1,700 families, are estimated to have been affected, adding that "100 percent" of homes were destroyed in 11 villages of Zenda Jan district. "Most of the deaths and injuries have been women and children, who were at home when the earthquakes hit. Seb Joesph and Ronan Shields contributed reporting to this story.Nearly 20,000 people have now been affected across six districts, with at least 1,300 people killed and 1,800 injured, most of whom are women and children who were in their homes when the quakes hit. There is just so much that’s fluid and in flux in the macro environment that I think each platform is going to have their own independent outcomes.” Q2 is not necessarily going to be a predictor of what is going to happen in Q3, Q4, for the rest of the year. “We are headed into a traditionally stronger part of the advertising calendar. ![]() “The remainder of the year is up in the air due to what’s going on in the macro environment that I wouldn’t draw causal conclusions from in Q2,” said Aviran Edery, svp at Verve Group. Certain about the uncertaintyĪs for how ad spending will shake out the rest of the year, it’s hard to say. “One of my biggest concerns about this trend is its impact on marketer confidence in digital advertising,” he noted, going on to claim that this team wants to provide greater visibility into such investments. In a blog post marking the launch, Allan Thygesen, president, Americas and global partners at Google, referenced a study from PricewaterhouseCoopers, which found that 15% of all automated ad spend is unaccountable. The day after Alphabet disclosed its Q2 earnings, Google unveiled a transparency tool dubbed “ Confirming Gross Revenue,” in what can only be interpreted as a play to allay advertisers’ growing fears that its automated “black box” platforms don’t deliver the value promised and reverse the decline noted in the previous day’s disclosure. Or to put it another way, all corporate eyes are on inefficiencies, including in advertising. Downturns suck out waste like a vacuum cleanerĬonsumer spending and corporate investment are likely to be subdued for a while yet, leaving ruthless cost efficiency as the only viable way to maintain margin. ![]() Search advertising continues to be the one safe harbor for many advertisers when ill winds blow. It’s a similar story at Microsoft, where Bing search ad revenue rose 15% in the quarter compared to the same one last year. Compare these gains to the sluggish growth and even declines posted by YouTube and other media platforms over a similar period. Google’s search revenue over the period grew at a 13% clip compared to the same stretch last year, to reach $40.7 billion. It seems like a two-track online ad economy emerged over the last quarter, with advertisers shoring up search ad spend as a critical part of their media strategies while cutting other areas like online display and social media. Within other revenues in the third quarter, we expect an ongoing headwind from the fee changes and the slowdown in buyer spend that impacted results in the second quarter.” Ruth Porat, chief financial officer of Alphabet, said: “In YouTube and Network, the pullbacks in spend by some advertisers in the second quarter reflects uncertainty about a number of factors that are challenging to disaggregate.Here are the main sound bites from their earnings calls: Twitter’s ad revenue slowed to a crawl in the quarter, hitting $1.08 billion - a 2% gain year over year - as the platform struggled with economic challenges and a court battle with billionaire Elon Musk, who offered $44 billion to buy the company before trying to back out of the deal.įorecasts for the remainder of the year from these companies were equally as glib.Advertisers are cutting ad spending on the app more than expected - a slump the company attributed to the broad economic uncertainty. That’s 13% up from the prior-year quarter, but it’s also short of analysts’ expectations. Snap’s revenue for the second quarter was $1.1 billion.It’s the company’s first revenue decline in a decade. Facebook owner Meta’s quarterly revenue (the bulk of which comes from advertising) came in at $28.2 billion, down one percent on the same period a year ago.That’s the slowest pace since Alphabet began disclosing that data in 2019. YouTube raked in $7.4 billion in ad revenue in the second quarter, up 4.8% from a year earlier. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |